Pay Per Click Ads
PPC stands for pay-per-click, a model of digital advertising where you pay a fee each time one of your ads is clicked, paying for targeted visits to a landing page of your website. When PPC is working correctly, the click is worth more than what you pay for it. For example, you may pay $5-$40 for a click, but the click results in a sale that brings in hundreds or thousands more.
We bid on the keyword so it may appear on the Search Engine Results Page, or SERP, for that or a related search.
PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.
PPC ads drive traffic to your website, inspire people to call you, or have a similar goal in mind. You pay for the clicks, but you get a lot of impressions, which are people who see your business when they are looking for something you offer.
We create copy for Google Ads and manage your PPC account. Product display ads, sponsored product ads, and headline search ads drive traffic to your website.
PPC Ads have positive and negative keywords. These establish when your ad will appear in the searches. This is because the same words can be used for different things, such as a search related to "mold" could put the advertiser in search results for a baking mold, epoxy mold, mold that needs to be remediated.
Search engine advertising (also known as paid search or search engine marketing) is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone performs a search related to their business offerings.
