About Kristen Mae Pflibsen née Lee

SUMMARY

As a marketing systems architect and multi-industry strategist, Kristen Pflibsen builds high-impact systems that generate high ROI results. She helps businesses grow fast with modular SaaS tools with earned expertise in strategizing for businesses and marketing departments over 25 years. Kristen Pflibsen has consistently delivered outsized growth for clients across sectors including healthcare, retail, technology, education, and civic institutions with branding, marketing content curation, and behavior-based growth strategies. She blends full-funnel marketing expertise with a creative systems engineering approach, developing modular, automation-ready strategies that produce real-world traction. She is recognized for achieving record-breaking growth metrics.

At ikan-ikon Marketing, she leads the construction of intelligent marketing frameworks that empower small business owners, creatives, consultants, and founders to scale effectively with clarity, alignment, and speed using tools like the ikan-ikon Generator™, Sticky Spider Web Marketing Plan™, and Sticky Calendar™ taught in flagship Masterclasses.

PROFESSIONAL EXPERIENCE

Chief Marketing Officer | ikan-ikon Marketing™ | Remote (2024 – Present)

• Drove +276,359 year-over-year e-commerce visits and $156K in revenue growth
• 11,823+ monthly conversions from cross-platform content pipelines
• 564% email growth and $166K in revenue through funnel realignment
• 249,328 organic reach per campaign post
• Created impactful SMM campaigns with +113% to 447% engagement growth, reaching 2.25M viewers
• Mentored cross-functional creative and marketing teams to build cohesion and accountability across remote and hybrid environments
• Led multi-format campaigns: SEO, SMM, PPC, email, blog, web dev, press, collateral, and trade shows
• Integrated data analytics and behavioral psychology into strategic decisions

Marketing Manager | ikan-ikon Marketing™ | Remote (1999 – 2024)

• Started as a freelance graphic designer and web designer serving local clients and grew into a full-scale marketing strategist
• Managed SEO website development, social media, PPC, trade shows, collateral materials, print production, events, press releases, blogs, and more
• Led marketing and advertising campaigns for sectors including health, tech, retail, and transportation
• Delivered +6,677% sales, +11,823 conversions, and +2,100 leads monthly through strategic campaigns
• Maintained top Google SEO rankings since 2009 (within 24 hours–4 weeks)
• Achieved 564% email click rate growth, generating +$166K in revenue
• Optimized Google Ads campaigns, saving $13,178/month and generating $175K in annual revenue

Partnerships: (Hybrid) [2017] Cobra, [2016] Servpro®(On-Site) [2011–2012] Krasun Industries, [2010] Shea's Auto, [2009] Sabby's Auto

Agencies: [2002–2004, 2011–2012] AZ Communications, [1999–2000] College Internship at Ad Agency

Notable Clients: U.S. military, Three Rivers Community College, City of Sierra Vista AZ, Town of Groton CT, Middlesex Hospital, United Way of the Virginia Peninsula, Next Door Solutions (Silicon Valley), two U.S. politicians, The Sports Doctor, Dr. Tamburri (Prostate Second Opinions)

SELECT PROGRAMS & SYSTEMS

• Sticky Spider Web Marketing Plan™ (strategic planner + automation-ready content system)
• ikan-ikon Generator (modular AI-ready content planner)
• Full Suite Masterclass: Omni-directional Strategy, Cross-Platform Execution, and Daily Embodiment

PLATFORMS & TECH STACK

• HTML, CSS, JavaScript, PHP | MySQL (structuring, live database integration)
• UI/UX and Funnel Systems | SaaS Generator Development | FTP, cPanel, phpMyAdmin
• Security and Permissions Frameworks for Modular Content Systems

RECOGNITION

• Marquis Who's Who in America Honoree (2023)
• Creator of proprietary omni-directional marketing frameworks used across sectors
• Awarded for civilian MWR event leadership by U.S. Navy (Kingsbay Submarine Base)

ARTISTIC & MULTIDISCIPLINARY EXPERTISE

In addition to marketing leadership, Kristen is a recognized fine artist (KMae) specializing in Neo-Impressionistic Realism, known for acrylic mixed-media landscapes and florals incorporating matte/gloss contrast, pen detailing, and dimensional layering. Her work is collected privately and featured in select galleries.

She also has a long-standing record of creative excellence in:

• Graphic Design & Visual Branding
• Experiential Event Design (3D environments, custom activities, immersive themes)
• Personal Development Workshops and Conceptual Systems for Behavior Change

MISSION STATEMENT

To create high-impact systems that give everyday creators, founders, and professionals the tools to execute their biggest visions without delay, confusion, or compromise.

VISION

ikan-ikon Marketing empowers business owners to "Be the Brand You Were Meant to Be" through scalable frameworks that align psychology, messaging, design, and delivery.