Logos welcome new potential customers when you are not around. It is the best performing sales person that works for you, marketing your business every single time it is seen by anyone forever. Branding and marketing your business starts with a great logo.
ikan-ikon logos are created through a comprehensive process of concept development that incorporates:
• What the company does
• What makes the company unique
• The psychology of marketing, color and style.
Your logo needs to make a visually interesting statement about your business.
Quality should never be compromised when altering the size. ikan-ikon.com logos are created with perfectly computer-rendered vector line art, for all types of printing. Logos need to maintain exactly the same branding integrity from the tiniest keychain to the biggest football field sized banner, when used for embroidery on polo shirts and for internet files.
BECAUSE...
Even the tiniest printing should clearly show that it is YOUR brand, and even the largest signage should not be jagged or blurry, or have mistakes in the vector drawing!
Think about how famous branding compels people to take ACTION:
1) Who has golden arches?
2) What shoes have the most famous logo that they wrap marketing campaigns around?
In 1971, Carolyn Davidson created one of the most recognized brand logos in the world, while she was a graphic design student, for $35. In 1983, Knight gave Davidson a golden diamond Swoosh ring and an undisclosed amount of Nike stock to express his gratitude for the logo she created. Nike began using the stand-alone Swoosh as its corporate logo in 1995, never needing to display "Nike" because the swoosh is so famous. (en.wikipedia.org/wiki/Swoosh)
Elements that made the greatest logos famous
• Simple without confusion
• Follows design principles for color, form, consistency, and clarity
• Effective in full colors or just black
• Never loses quality when reproduced
• Projects company’s image with integrity
The Psychology of Making Money
Consumer buying behavior has shown that people make purchasing decisions based on visual stimuli, their assumptions of the perception of the value of products and services, and which of their choices SEEMS better than the others. These are expressed through the visual impact of graphic design.
Color is a key element in logo design that plays an important role in brand differentiation. This is due to the mechanics of color and contrast playing critical roles for their connotations through social and cultural conditioning.
For example, in the United States, red, white, and blue are often used in logos, for companies that want to project patriotic feelings. Other countries have different sets of colors that evoke national pride.
Similarly, diverse industry sectors tend to favor different color palettes:
• Strong, saturated colors are favored in the fast food industry
• Less saturated colors for the banking and insurance sectors
• Nature and eco-focused businesses ofen choose variations of green
Choosing a logo color is an important decision because of long-term implications and the role in creating differentiation among competitors.
THE LOGO DESIGN PROCESS
Logo design requires a clear idea about the concept and values of the brand as well as understanding of the target market. Broad steps in the logo design process might be formulating the concept, doing an initial design, finalizing the logo concept, and deciding the theme colors and format involved.
WHAT DO YOU GET?
Here are some examples of the phases of logo projects we have done for clients.
Clients can apply for copyright protection and clients retain full rights of use forever. ikan-ikon retains the right to use the logo for marketing purposes.
• Unique concept sketches for the actual logo graphic itself
• Then choose from different fonts and colors
• Competition and market research
• Comprehensive and thorough logo conceptualization
• Developmental graphic design
• Print production design
• Illustrator Vector Formats - .eps and .ai for any size
• 72 dpi Photoshop Web Formats - .png, .gif, .jpg
• 300 dpi Photoshop Print Formats - .psd, .tif, .jpg.
The files we create are for printers to create business cards, brochures, signs, vehicle ads, screen printed or embroidered shirts, jackets, websites, even embossing and foil. You will never need to worry about your logo again!
All you will do is send 1 email to any printer and they will choose the file they need.
Enhance your company's visibility. ikanikon also gets wholesale printing rates meaning YOU get drastic discounts by printing with us!
CLIENT HOMEWORK: Your style preferences
LOGO DEVELOPMENT PROJECT
$400 = 12 concepts, 2 proofs, 1 comprehensive logo
Sometimes clients may want to have more options.
ADDITIONAL LOGO DESIGNS ADD-ON (Optional):
$300 per 12 additional concepts, 1 additional proof, 1 additional comp
DEADLINE: 5-10 days depending on you
You don't have to worry, ikan-ikon so you don't have to!
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